Hey Owler community, for today’s post I’d love to talk to you about our Weekly Showdown. I (Dhruv) am the Product Manager responsible for sending you a gazillion emails everyday. The Weekly Showdown is one of our email products that over the past few months has really taken off, and started to go viral. It’s fun for me to talk about a product that members of our community frequently forward to their networks. Which warms my heart, because it shows just how valuable the Weekly Showdown emails are!
Before we dive into our Weekly Showdown, to remind readers, at Owler we have three core email products:
- Instant Insights – Trigger based reports on acquisition, funding and leadership change announcements
- Daily Snapshot – Daily news on the companies that matter to you the most. And on to today’s topic…
- Weekly Showdown – Weekly reports comparing your employer against your competitors on a variety of topics.
So how does the Weekly Showdown work and how do you get them?
When you sign-up for Owler, we ask you for your employer in order to personalize your experience, and to unlock our Weekly Showdown feature. If you haven’t yet done so, I’d recommend setting your employer on owler.com to take your Owler experience to the next level.
Every week, we send a report directly to your inbox comparing your employer against your top 3 competitors on metrics like Revenue, Press Coverage, Social Media, Web Traffic, and more. These reports are sent every week in a rotation that repeats each quarter. Here is one on Social Stats I received this April comparing Owler with its top competitors.
The Weekly Showdown gives you a quick summary of the full report, in this case, “Owler has the most Facebook followers, but is trailing CB Insights on Twitter.” And then goes on to graph the increase in Facebook and Twitter followers of Owler and its competitors over the last four quarters.
The power of the Weekly Showdown derives from the competitor selection. The competitors in Weekly Showdown are identified by the Owler community and selected through our Competitive Graph. You can also customize the companies in the Weekly Showdown by adding competitors in your “custom set” and the Weekly Showdown picks the top three you select. You can navigate to this page by clicking on the “Update” button in Competitive Set section of your employer’s company profile on owler.com
We currently have nine Weekly Showdowns and are planning to add even more over the coming months. The 9 reports are: Press Coverage, Social Stats, Blog Posts, CEO Faceoff, Employees & Key Hires, Trending Followers, Web Activity, Hot Competitors, and Financials.
Here are examples of a few of our Weekly Showdowns:
The Weekly Showdown is a quick and easy way to get benchmarking data each week, making for great weekly conversations with colleagues. This often leads to interesting strategy discussions.
The Owler community loves these too! We see incredible engagement with multiple email forwards and also frequent mentions on Twitter!
Weekly Showdowns showcase the breadth of Owler data. If you want this information on other companies / competitors you can also look-up data on millions of companies on owler.com.
We are always brainstorming ideas for new Weekly Showdowns to add to the mix. Have an idea for comparison data you’d like to see? Or, an idea on how to make our existing Weekly Showdowns better? I would love to hear from you, please contact me at email@example.com.