Owler is pleased to introduce Brian Carroll, the newest addition to our ever-growing contingent of business leaders. Brian is the author of the bestselling book, Lead Generation for the Complex Sale. Brian is also the founder and publisher of the B2B Lead Roundtable Community, a discussion-only LinkedIn Group that has nearly 25,000 members.
In Brian’s bestseller, he speaks of trigger events, which he defines as events “causing new behaviors, new ideas, and new opportunities,” as being one of the most important catalysts for helping a company significantly increase their chances to sell their product. “Trigger events serve as an unbalancing force,” says Brian. “They cause momentum to shift and change.” This sudden directional change, Brian says, can inspire companies to buy because they want to go against the status quo.
In the past, Brian has leveraged press releases, websites, and newswires to collect his trigger events. Today, he has a single source. “My first step to collecting trigger events is Owler,” says Brian. Over the seven months he’s been using Owler, Brian says the amount of trigger events he’s been able to generate has increased exponentially. “My Daily Snapshot provides me with news and alerts on as many companies as I want,” Brian says. “It also helps me track my business, competitors, customers, and potential customers.”
When Owler Founder and CEO Jim Fowler initially developed the concept for Owler, assisting with lead generation was one of the benefits he foresaw the platform providing. “It’s excellent to see that an expert on lead generation incorporates Owler into his own routine,” says Jim. “We couldn’t ask for much more than that!”
Be sure to check out Brian’s blog post, in which he illustrates his in-depth process for how he uses trigger events to his advantage when it comes to his selling process.