When I was a financial analyst, the morning was the most important part of my day. For better or worse, my team’s morning routine determined the fate of the firm. Any small mistake or failure to extract relevant news information would have cost us millions of dollars.
The pressure was high.
5:25AM: I arrive at the office.
5:38AM: Already at my desk with a piping hot cup of coffee. I needed my caffeine. My team and I had less than two hours to produce a high quality report on the tech companies we held in our portfolio. We needed to know every single detail that could influence the performance of these companies and impact their stock prices. New earnings reports, new acquisition, new CEO, fired CFO. We need to know it all. And fast.
6:05AM: Owler’s Daily Snapshot email received. Life. Saver.
Instead of sifting through enormous amounts of information (which in most cases turned out to be irrelevant to our work), Owler sent the news we needed to inform our decisions. In October of last year, Owler sent us important news about Twitter. Talks of a Twitter acquisition had fallen apart. It was rumored that Disney and Apple were no longer interested in acquiring the company. Rumors are critical because they shape public opinion. In order to determine whether this information would influence Twitter’s stock price, we had to dig deeper. We logged onto Owler and read through the latest news regarding Twitter on our customized news feed. It looked like people were no longer optimistic about the future of the company and Twitter was poised for a sell-off. We were right. Thanks to Owler.
6:40 AM: We start to put together the daily report and updating our financial models. Any change to a company’s financials or any piece of news concerning our portfolio of companies had to be included in our morning report.
7:30AM: It’s SHOWTIME!
My team and I entered the conference room, ready to present our morning report to senior leadership. This was crucial because they made key trading decisions based on the information we provided them.
9:30AM: The market opens and we could almost immediately see the impact of our analysis report. From that moment on, we started preparing our end-of-day performance analysis, while continuing to gather new information coming in.
4:00PM: Market close.
It’s all over; we could go home. Wrong.
News and company updates kept pouring in throughout the day – it never stopped. We had to constantly be aware and ready to react to pieces of new information that could influence our trading decisions. In a world of information overload, it was extremely difficult to cut through the noise without wasting time looking for it. Since the firm started using Owler in 2015, the speed and quality of the analysts’ morning and daily reports improved dramatically. They were saving about an hour every morning searching for the information they needed and about 2.5 hours during the day looking for new information on portfolio companies and their competitors. It was all in our inbox. While we slept, Owler kept working. As a result of my team’s outstanding performance last year, our firm doubled its revenue in 2016 from $300 million to $600 million, which consequently increased our take home pay.
My team was happy, my boss was happy, and I could finally enjoy my coffee in the morning.