Marketing content often suffers from the “iceberg effect,” where only a small fraction of what you produce is visible to your intended audience.
So how do you ensure your content reaches the largest target audience possible.
That’s where Owler comes in.
More than 1 million business professionals use Owler every month. Our community counts on us for their daily news, data on companies, and the information needed to stay competitive in the ever-changing business world. They subscribe to our emails, visit our website, follow us on Twitter, and use our partner websites in order to research companies and those companies’ competitors.
So that translates to thousands of business professionals on Owler who care about your company, competitors, and industry — including your customers, prospects, partners, and employees. They’re already using Owler every day to learn more about your company; are you giving them your best impression? Owler helps put the right content in front of the right people, so you can put your best marketing foot forward. Make sure your company takes full advantage of our audience, and that you’re fully and accurately represented.
We’ll help ease your content distribution woes, build brand awareness, and keep prospects and internal stakeholders up to date on the latest news from your company. And unlike other content distribution platforms like LinkedIn, Twitter, or Facebook, you don’t have to put an ounce of effort into sharing your content. We do that on your behalf. And best of all, we do it all for free.
New to Owler? Here’s what we’re all about: Owler is the world’s largest community-based business insights platform, which provides the most accurate, up-to-date business information in existence, helping business professionals around the world outsmart their competition, gain competitive insights, and uncover the latest industry news and alerts. Owler is powered by an active community of over 1 million business professionals, who contribute unique business insights such as competitors, private company revenue, and CEO ratings. From startups all the way to large enterprises (including 96% of the Fortune 500), CEOs, salespeople, marketers, product managers, and all types of business professionals use Owler daily.
But how, exactly, can you harness the power of Owler to market to the fullest?
We’re proud to present a concise, prescriptive playbook to help you squeeze every drop of value out of Owler. First, we’ll cover a range of ways to promote your content to your community and across your organization, along with ways that leading brands are currently leveraging these techniques. Then, we’ll demonstrate how you can use Owler to boost your branding efforts, benchmark your programs, and gauge public perception of your company. Finally, we’ll introduce our newest Owler products designed especially for marketers and demonstrate how you can use them to your advantage.
Each week we’ll share new tips — we’ll split our playbook into a five-segment series.
Here’s what you can expect over the next three weeks:
- Week 1: Get Your Brand in Front of 1 Million+ Business Professionals
- Week 2: Get Your Whole Company on the Same Page With Owler
- Week 3: Bolster Your Employment Branding with Owler
Stay tuned for weekly tips to help you market with Owler! And if you miss a segment: don’t fret. We’ll be rolling all our posts into a handy ebook for your reading pleasure.