Owler can now count the host of iTunes’ Number One Sales Podcast, Brian Burns, among its ever-growing group of Sales Leaders. In his 25-year sales career, Brian has played an integral role at 12 venture-backed companies, seven of which resulted in acquisitions, and three that became IPOs. His book, The Maverick Method, clearly and simply illustrates a complex selling methodology that has consistently been proven effective by front-line salespeople operating within difficult selling environments. In his private practice, Burns is the founder of TMO, a consulting firm specializing in assisting companies with their sales strategy, practices and the development of an effective sales team.
Brian knows that the key to sales success is efficiency. This is where he realizes the most value in Owler. Brian knows that every sales rep has a diverse ecosystem when it comes to tracking companies of interest. “Owler is the easiest way to keep track of companies in your ecosystem and stay up to date with the least amount of effort,” he says. Brian is well-versed in similar technological innovations, but says there’s no comparison to Owler: “Basically, Owler has eliminated the need for Google Alerts,” says Brian. “Quite frankly, Owler’s functionality blows Google Alerts away.”
“Funding, acquisitions, leadership changes. You see what’s occurring in your ecosystem. This leads to icebreakers when you’re calling on a company—Owler gives you insight on what’s going on.” With Owler, the complications of tracking each facet individually are removed, because everything is accessible in a single place—no multiple tabs to flip through in your browser; no individual websites to visit.
“Brian’s done a great job with his podcast, The Brutal Truth about Sales & Selling,” said Jim Fowler, Founder and CEO of Owler. “There is a ton of great content in there that every salesperson needs to listen to.”
Be sure to check out Brian’s podcast, The Brutal Truth about Sales & Selling, and take a look at his YouTube tutorial where he highlights all of his favorite Owler features.