Many readers will be familiar with the Social Graph. It was introduced by Facebook in 2008, and since has become huge and has driven most of Facebook’s value. The Competitive Graph is similar to the Social Graph:
Facebook = Social Graph
LinkedIn = Professional Graph
Owler = Competitive Graph
The Competitive Graph is about companies – and how they compete. Owler’s Competitive Graph has been created by its 100K+ members who regularly update their competitors (as well as provide estimates on critical data fields like revenue/employee numbers, CEO ratings, etc.)
Imagine sitting down with all the employees in your office and asking them to list your company’s top five competitors. When you combine all the lists the result is a comprehensive wisdom-of-crowds ranking of your competitors. (Try this at your next team meeting – it’s fascinating.)
When you expand the above exercise to include hundreds of thousands of participants you get a large and fast growing network of professionals working together to solve an important problem (the need for good competitive data). As with the Social and Professional Graphs the Competitive Graph has a network effect. With each new contributor the value of the dataset increases exponentially.
Today Owler members leverage the Competitive Graph in a variety of ways (all free), including:
– Competitive Intelligence Reports (analysis).
– Daily Snapshots (news and alerts)
– Special Reports (fundings, acquisitions, etc.)
This is just scratching the surface. Having good competitor data is a new concept and we predict data scientists will have a field day. There are thousands of potential ways to use the Competitive Graph. One idea is to plug a list of existing customers into the Competitive Graph and receive back a list of most likely prospects to target.
The Social and Professional Graphs have changed the way the world connects and networks with friends and colleagues. It is our bold and heartfelt prediction that the Competitive Graph will have a similar impact on the business world by revealing the competitive relationships between companies. Owler’s mission is to lead this charge.
Jim Fowler (Founder and CEO)