Where does a company’s culture come from? Short answer: the top. Leaders set the tone and personality for how a company operates or they find the right people to help them push that vision. But how do companies maintain a consistent culture when there are multiple offices around the world?
Here at Owler, we have two offices. One office is based in California and the other is located about 9,000 miles away in Coimbatore, India. Although there are two locations, Owler is one team. That team has a unified mission. As long as we’re all marching towards the same goal, I think it’s not only acceptable, but encouraged to maintain a sense of local culture as well. As I write this post from India, I look around at all the differences between the two offices. More importantly though, it feels like the same company, and the core values are the same. Both offices have leaders that care about their teams. Both offices have hard working teams that collaborate, innovate, and work together to push toward their goals.
Owler is able to create a global culture by following these steps:
1.) Setting a clear vision and making sure both teams understand that vision.
2.) Making sure the team leaders visit both offices frequently.
3.) Weekly and monthly overview calls to discuss goals and progress.
4.) Encouraging “cheerleaders” at each office to plan fun activities and keep the energy up.
Here’s a short music video we put together while I was in India. As you can see, we have a great time at Owler! 🙂