Owler is excited to announce our partnership with SimilarWeb, the world’s leading digital insight company! SimilarWeb is powering Owler’s new Web Activity CIR, which was sent out a few weeks ago and received a tremendous response from our users. It logged one of the highest open rates of any CIR, as well as sky-high engagement metrics.
The Web Activity CIR provides data on website visits over the last four quarters, comparing your employer to its top three competitors on Owler. You can also use the CIR to understand your competitors’ marketing strategies – the report compares your employer’s traffic sources to those of your top three competitors. Website traffic sources are categorized into six groups (Direct, Search, Paid, Email, Referral and Other) to provide users with a better sense of their competitors’ strategies. When I got my Web Activity CIR, I was surprised to see that Owler’s competitors get a much higher proportion of direct traffic than I anticipated!
SimilarWeb measures the digital world, providing online marketers with competitive market intelligence to make better business decisions. Its intuitive market intelligence gives online marketers, journalists, and business analysts an edge over the competition with actionable insights into their competitors’ marketing tactics. SimilarWeb reveals top traffic-driving keywords and referrals for any website, app, or industry. It also lets you learn about your competitors’ online presence, track their activity, and understand their marketing strategy.
SimilarWeb collects market intelligence data from tens of thousands of different sources and tens of millions of users. Its data panel is the largest in the industry and is the only one that offers website, mobile web, and mobile app data. SimilarWeb’s proprietary classification algorithms create unmatched industry benchmarks and insights into competitive marketing strategies.
What did you think of the Web Activity CIR? Send us a note by emailing firstname.lastname@example.org.
I look forward to hearing from you,