Guest post by Trish Bertuzzi, President and Chief Strategist of The Bridge Group
Economist E.F. Schumacher said, “Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius—and a lot of courage—to move in the opposite direction.” I believe Owler Founder and CEO Jim Fowler has used his “genius” and “courage” to help simplify the process of collecting information via the creation of Owler.
Everybody knows you have to do your research if you want to have a meaningful call with a prospect. But what is a super efficient way to collect all that information? Well, one way is via Owler.
With this intuitive resource, I get all the information about my clients and prospects that I’d have to piece together from a handful of other websites. Revenue, employee count, address, CEO info, links to social profiles, recent news, press releases, blog posts, etc. It’s all in one spot, so I don’t have to go rooting around the internet trying to find this stuff individually.
But guys, just because I like to work hard does not mean I don’t value efficiency—and that’s what Owler gives me. Best of all, this content is delivered straight to my email via three separate email products.
Once you’ve updated your Owler profile with your clients and prospects, they’ll send you a daily, curated news email that I’ve found to provide at a minimum, three trigger events per day.
Without getting into too much detail, they have a competitive analysis email that keeps you up to date on your competitors and provides insights you’d have to spend hours looking for, and there’s also something called an Instant Insight that sends real-time funding, acquisition, and CEO leadership change details to your inbox, along with a ton of supporting information so that you can write an email to your prospect or pick up the phone feeling confident you’re in the know.
The Bridge Group, which I founded in 1998, expands and optimizes Inside Sales for B2B companies so they can build the pipeline and generate revenue. Owler helps us accomplish this effectively by providing us with real-time insights on current and potential clients. We can see how these companies are doing, and from there, draw conclusions on where they’re heading.
And more importantly: Owler arms me with the knowledge I need to prove to potential clients I’m an expert on them.
Think about this: who doesn’t like compliments? I know I do! Before I make a call to a prospect, I can take a look at my Owler dashboard to see if they’ve had any performance highlights of late. Just given an award for being an eco-friendly business? I see it in the news bulletins! Management change led to a new CEO? I’ve got it right there!
I was talking to a current client of mine recently, and before I hopped on the call, I quickly perused their profile in my Owler dashboard. There, I noticed a management change had taken place literally hours before the call. When I mentioned it to the client, they said, “Wow, that just happened. You must have a little bird working for us!”
I suppose you could say I do—and that’s Owler.