Hi Owler users! My name is Marcus and I’m the Product Manager for our growth team. One of the growth team’s core responsibilities is making sure that your Owler experience is as good as it can be (please feel free to reach out at firstname.lastname@example.org if you have any suggestions or gripes!)
Today, I want to talk about how you can supercharge your Owler experience. When you register for Owler, our leprechauns do a lot of work behind the scenes to personalize your experience. This personalization is primarily based around your employer information, as competitive intelligence is a key pillar of our product.
However, we understand that our users aren’t so one-dimensional.
Is there a particular company that you’ve always found interesting? Do you also want to keep a watchful eye on some sales leads? Or maybe, like myself, you’re trying to keep up with all the cool stuff Elon Musk is up to? Either way, Owler’s follow functionality allows you to also keep a close eye on companies outside your employer’s competitive landscape.
So how does this show up in the product? Here’s my Snapshot from Friday broken down:
Getting updates on more than just your competitive landscape is easy. Just go to your portfolio page and search for companies that you want to follow:
Or alternatively, you can also follow companies on a company profile:
Either way, we’ll make sure to keep a close lookout on these companies and alert you when they are in the news. The more companies you follow, the richer your experience will be. One such user that takes full advantage of this is Rob Bernshteyn, CEO of Coupa who follows over 75 companies (customers, prospects, and competitors) on Owler.
I’ll finish with this fun stat: right now we have over 13 million instances of a company being followed on the Owler platform!