As a loyal Trader Joe’s shopper, you follow Trader Joe’s on Owler to stay updated on your favorite grocery store. You also follow your company, competitors, customers, and partners to keep a pulse on your entire business landscape. And as you sip your morning coffee and read up on the latest news in your industry with Owler’s Daily Snapshot, you notice something new: an Insight right in the email you count on to deliver the latest news & alerts each day.
You discover that over the last seven days, Trader Joe’s press coverage has tripled. That’s interesting to you, so you click into the Owler Insights page to see the reason for all this coverage—and it’s not good. Trader Joe’s applesauce has been recalled because it’s been found to contain glass. Eek! Good thing you found that out before you opening your new jar to serve your kids.
But besides saving you from a mouthful of broken glass, Insights empower you to keep a pulse on the happenings at the companies that matter to you, and helps you do your job better.
And, scrolling down you see the related articles, stating that Zoll received FDA premarket approval for your Hospital Wearable Defibrillator. That’s great news on both fronts! As a salesperson, you can share the traction your medical corporation is making, and that your company has a strong leader steering the ship.
And as you’re mulling over whether to invest in Snap, Inc., you discover (again in your Daily Snapshot) that Snap received five times more press coverage than usual. While you don’t intend to read 469 articles, you’re able to see all articles compiled on Owler, and read through the most interesting articles to help inform your investment decision.
All of these things outlined above are Owler Insights, our latest product innovation. And you’re going to start seeing a lot more of these!
So what are these things – Owler Insights!
Insights are personalized to each member of the Owler community. Now, you’ll start to see Insights related to all the companies that matter to you alongside the articles you regularly see in your Daily Snapshot. Every Insight is competitive and provides a deeper look into what’s changed for the companies in your business relationship graph (your company, competitors, customers, prospects, vendors, suppliers, etc.) and how they stack up against the competition.
Thus far, Owler has generated 15,000+ unique business insights.
How do Owler Insights work?
In your Daily Snapshot’s mix of articles, you’re going to start seeing things like:
1. CEO approval rating has changed
The Owler Community has spoken: Peter J. Davoren’s rating as CEO of Turner Construction is up 6 points
2. Press Mentions have increased
Over the last seven days, Salesforce’s press coverage tripled, up to 134 mentions
3. Blog volume has increased.
Drill into an insight page, and you’ll see:
- A description of the Insight. We’ll give you the quick facts on this Insight and highlight why it stands out. We’ll also show how said company stacks up against the competition, so you can benchmark the numbers.
- For press coverage, you’ll see the related articles, allowing you to understand what breaking news contributed to the bump in press mentions.
- For CEO ratings, you’ll see the latest news and events, helping you contextualize what may have caused the fluctuation in perception.
- For blog posts, you’ll see links to blog posts published, helping you easily view the content straight from the companies you follow.
- And, a chart of of that metric charted over the previous three months, to visualize the changes.
Why this matters?
Owler is surfacing unique insights that can’t be found anywhere else. Owler Insights are based on contributions from our 1M+ member community (as is the case of CEO ratings), along with the fact that we’re processing over 11,000 news articles and 22,000 blog posts every day. We show the effect, and provide context for the cause. So for example, if your CEO’s rating jumps, you can easily investigate the likely drivers of that shift, and get a more holistic understanding of what’s happening at that company.
And there are endless ways to apply this type of intelligence.
Perhaps you’re looking to partner with another company, and you notice that their press mentions have increased. Before going any deeper into your business relationship, you’ll want to find the underlying explanation for all the attention and tailor your messaging accordingly.
Marketers can better grasp how press coverage and blog volume is trending comparative to the competition.
Every day, these Insights provide real-time actionable data that can provide you with a balanced depth and breadth of information that helps you do your job better.
Soon, we’ll be rolling out even more Insights on many new topics. So stay tuned in the coming weeks as we add more actionable information to your Daily Snapshot!
Plus, we’ll be showcasing them in our blog and Twitter feed—so be sure to follow us for more insight into Insights.
And we want to hear your thoughts! Share your favorite insights using the hashtag #OwlerInsight.